Say no to confusing and unnecessary tech jargon 

I’m a tech and Saas copywriter who writes copy for companies who need their audiences to get it…fast.

You know your product or service inside and out – at least from a technical standpoint. As soon as you try to put it down in writing, you sound like you don’t know anything.


It’s all over the place – you focus too much on the technical side and not enough on the actual benefits it brings.

Do you look at what you’ve written, only to feel like you’ve written for machines instead of humans? Are you so focused on the technical side that you forget to describe the problems that your software can solve?


Or worse, is your copy soaked in confusing jargon – the kind that goes right of the head of a non-tech savvy audience and causes them to scratch their heads?

Or maybe they’re scratching their head because they’re stuck trying to figure out what a “cloud-based framework” is?

Either way, you need someone to write your copy for you, which explains what you do and what you offer in a way that a human would understand.

But not anyone can do this – you’ll want a copywriter or UX writer who:

  • You can work with on a long-term basis

  • Is easy to work with and who you can rely on when you need them

  • Knows how to put “information” back into “information technology,” while writing with the human reader in mind

  • In addition to technology, also understands how to write web-friendly copy – including SEO and keyword research


Did you answer “yes” to any of the points listed above?

Then, I’m here for you.

My Specialty Areas


Blog post copywriting

Informative blog posts written for the internet – SEO and keyword research included.

UX Writing

Make your app or software easy to navigate for your end users.

Web Copy

Get your clients to know what you’re about – in 5 seconds or less.


Product Descriptions

Answer the inevitable customer question of “So What?”


Here’s what other people have said about me and my work:

"The entire process was easy. Right from the first email, I felt very confident working with Johan. He sent through a document to fill out, which helped him completely understood my brief and my business. He always responded quickly to emails, with clear communication throughout the whole process. He was also very patient with me getting back to him with my busy schedule! I highly recommend Johan to anyone who wants great copy done promptly”"

Yuraisha Flaxman, Interior Stylist, Project Y Interiors, Sydney, Australia

"At the time I was asked to sign an agreement and provide details of my requirements, I knew Johan was serious about writing. The whole process was easy yet professional - he shared a Google doc where I could view his progress and make comments. Johan also left a couple of questions there for me, asking whether a figure is accurate, which language I would prefer, etc. The final drafts were completed in a standard timeframe and I was so happy with them that I didn’t request any revision. I have been looking around trying different freelance writers, and Johan Berg is definitely one of those that I will keep on my list for ongoing projects. Good work Johan. You will hear from me soon."

Panny Tan, CGA Trading, Australia

“Our Commercial Web Page for our business here in Perth Australia was in need of updating - Johan reached out to us with his services and we are so appreciative that he did. Johans' communication was very efficient - we corresponded via email as we are in different parts of the world, and through our discussions online he was able to provide us with his drafts for consideration in a timely manner. We felt we had excellent correspondence between each other taking on feedback to have the right feel for our company. Johan gave our web page a new voice and was on brand to refresh the old page to ensure it was relevant to our future and current clients. Thank You!”

Tanya, Pesti Pest Control, Perth WA

"Thank you for delivering great work! We are delighted with the copy received. You followed the brief well, and it gives our newsletters a fresh approach when communicating to our intended audience. I would be happy to work with Johan again in the future."

Monya C, Pixecart, Brisbane, Qld, Australia

"I engaged with Johan in an effort to improve website copy for a software client. Johan approached the engagement by asking relevant questions and quickly turning around detailed drafts. He was both professional and responsive during our work together, providing thoughtful recommendations based on his technology expertise."

Jill H, BluLyne Marketing, Chicago, IL, USA

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