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My Story: From Redundant Software Tester to Proud and Happy Copywriter
Photo by Gerd Altmann from PexelsIf someone had told me that I'd become a copywriter, I wouldn't have believed it for one second. For the longest time, I thought that I would be a software tester until the day that I died. If someone were to ask me,...

E-learning vs. M-Learning – Things to Consider
Image by Mudassar Iqbal from PixabayAre you putting together an online course? Maybe you have something that you’d like to teach other people? If so, e-learning is the ticket. Or perhaps m-learning is? In theory, they’re both educational platforms that...

Python For Marketing Part 2 – Create a Graph In Python
Image by Brian Ego from PixabayIn Part 1, we set up Python, PyCharm, and the libraries we'll be working with. Now that we're all set up, we can get to the fun part - writing the actual program! Are you excited? For the first project, we're going to...

Python for Marketing Part 1 – Getting Started
Image by Brian Ego from PixabayAre you sick of having to painstakingly scroll through a Google Analytics CSV document full of 100s of keywords just to find the search volume of 5 specific keywords? Maybe you’d like to learn how to make a spectacular...
Saas vs. Paas, Examples, and What “The Cloud” Is
SaaS vs. PaaS – What’s the Difference?You may have heard the abbreviation before, but do you know what “SaaS” is? Maybe you’re not even sure what “SaaS” stands for. Furthermore, do you know what “PaaS” is? What are the differences between PaaS and SaaS?...

4 Surprisingly Common Cases of Bad UX Writing (And Why They’re So Bad)
This image is just one example of bad (but common) UX writing. Click here to discover more shocking examples, and why they’re so bad.

Be Camera Shy No More! How to Get More Comfortable on Camera
Photo by Abet Llacer from PexelsBe Camera Shy No More! How to Get More Comfortable on CameraThere's no doubt that video is a powerful part of your marketing - it gets people to see your face and make a real connection with you. But no doubt, putting...

Python for Marketing Part 3 – Accepting User Input
Image by Brian Ego from PixabayWe’ve managed to create our first program to analyze the keyword search volume of five keywords and put them in a graph chart. But what if you want to research some other keywords? There are two ways you can do this: 1: Go...

Creating a Tutorial Video? The 3 Fatal Mistakes You MUST Avoid
Image by mohamed Hassan from PixabayAre you thinking about creating a tutorial video? Perhaps you want to share your expertise and the solution to a problem your viewers have? However, there are things you should consider before you make your video....