Are you thinking about creating a tutorial video?
Perhaps you want to share your expertise and the solution to a problem your viewers have?
However, there are things you should consider before you make your video.
It’s not just about writing a script (or at the very least an outline) and speaking charismatically to a camera.
It’s not even about having the most expensive or the fanciest equipment.
Having superior equipment can help – but even if you have half of Universal Studios at your disposal, you can still look like an amateur in the process.
All because you committed one or more of the 3 deadly tutorial video mistakes.
To save you from the shame and embarrassment of looking like a dunce in front of thousands of people, I’m going to teach you:
– The 3 deadly mistakes you MUST avoid when you’re creating a tutorial video
– What you can do to avoid making them
Deadly Tutorial Video Mistake #1. Not getting to the point within 10 seconds
As much as people like to bring up how short attention spans we have these days, not many adapt to them.
They’ll start their video talking too much about the room they’re in, the color of the shirt they’re wearing, and other pointless fluff not related to the topic.
Here’s the deal – you’re creating a tutorial video. People don’t click on a tutorial video to hear about your magenta-colored shirt made from 100% organic cotton.
If you don’t capture your audience’s attention early on, they’ll leave. And odds are, they won’t come back any time soon.
And the bad news is – you don’t have much time to hook your viewer – just 10 seconds.
Bottom line? Get to the point quickly.
How to tell if you’re getting to the point quickly enough
The best and easiest way is to show the first 10 seconds of your video (excluding any intro sequence it might have) to someone else.
Remember not to give away the video’s title in advance.
After the 10 seconds are up, stop the video, and ask the test viewer(s) the following question:
“What’s the video about?”
If they give you the right answer, you’re good to go.
Otherwise, it’s back to the drawing board.
What do you say in the first 10 seconds?
The good news is that you don’t have to be too creative to get this right – all you have to do is say something along the lines of:
“In this video, you’ll learn XYZ.”
“In this video, you’ll learn how to make a GUI application in Python with the tkinter library.”
That way, if the viewer has clicked on the video to learn about that, they say, “OK, I’m in the right place!” and stay on your video for longer.
Alternatively, if the video is by a specific brand, you could say:
“Hello, this is name, from company, and in this video, I’m going to show you how to do XYZ.”
“Hello! This is Bob Smith from Bob’s Bakery, and today, I’m going to show you how to make chocolate chip cookies.”
That’s all it takes.
Deadly Tutorial Video Mistake #2. Not using the correct terminology
Let’s say that I made a tutorial video where I said the following:
“Click on this thingy, enter a name for your doodad, then click “OK.” After that, click on this little thingy, and there you go!”
Did that confuse you? That’s because it IS confusing.
It’s not your fault, though – vague and incomprehensive phrasing like that is bound to confuse just about anyone (come to think of it, what was it even about?).
Therefore, never use generic words like “thingy,” “doodad,” or “thingamajig” in your tutorial video. All it will do is:
- Confuse and bore the viewer
- Make you come across as someone who doesn’t know what they’re talking about
- All of the above
None of which is ideal when creating a tutorial video. In either case, the viewer will say, “this isn’t worth my time,” and leave your video.
How to avoid using vague language
If you’re not sure of the proper name for something, research it before you get on camera. Think of the phrase “learn it as if you have to teach it” – because you are teaching it.
When you’re done with your research, remember to phrase it the way you’d put it.
Regurgitating information verbatim is not only ingenuine; it could be considered a case of plagiarism.
Also, make sure that you know how to pronounce the terms correctly. Mispronouncing a word is just as bad as not knowing its proper name.
Deadly Video Tutorial Mistake #3: Assuming that the viewer already knows (because you do)
Think of when a movie introduces its main character. What are you told?
- The main character’s name
- Their goal and reasons for wanting to accomplish that goal
- Any obstacles or threats that stand in their way for them to achieve that goal
But imagine if you were expected to know everything about the character as soon as they appear, just because the scriptwriter does.
Of course, just because the scriptwriter knows doesn’t mean that the audience knows. It would be silly not to let them know, especially since they NEED to know these things to connect with and relate to the character.
Tutorial videos are the same – as soon as you introduce something new, you need to give the viewer an explanation of it.
Depending on your target audience, you might need to explain an item or concept in more detail.
In some cases, you might need to dedicate an entire video to it.
And finally – NEVER use the phrase “you know what I mean.’ It’s pointless to bother bringing it up if the viewer already knows.
To recap, the 3 fatal tutorial video mistakes are:
- Not getting to the point within 10 seconds
- Using vague language and words like “thingy” instead of the proper terminology
- Assuming that your viewer knows everything you do
What’s the best way to avoid them? A well-written script could kick these the 3 deadly sins into orbit.
Contact me today for a tutorial video script that will make your viewers love you.